Good news for all CBMA members: we have teamed up with MagNet: Canada’s Magazine Conference (June 7-9, 2016), and will be co-producing three sessions.
The first session (on June 8th, from 9:00 – 10:15 am) is The 2020 Content Marketing Imperative: New Roles and New Goals, and will be facilitated by Robert Rose. This session focuses on the “new world of customer-centric and content-centric strategy” in the publishing industry. Later in the afternoon (3:45pm – 5:00pm) is Audience Management for B2B, which will show attendees how to “keep their audiences engaged, happy and CASL compliant.”
Thursday, June 9th, from 10:45 am to 12:00 pm is the third sessions presented by the CBMA, Selling backwards: 10 Tips for Superstar Ad Sales Success. Ryan Dohrn hosts this session, which focuses on sales techniques and sales psychology.
Note that CBMA members are eligible for the MagNet 2016 member rate for all MagNet 2016 sessions (the complete schedule can be found here). The Earl-Bird registration deadline is May 3rd, 2016, and any questions can be directed to firstname.lastname@example.org.