February Roundup of B2B Industry Events and Webinars


February is gearing up to be a great month for career development and industry involvement, given the number of upcoming events and webinars. Read on for brief descriptions, key takeaways, and registration information.

Saving time and money with free, online tools is the topic of the Canadian Society of Magazine Editor’s event (The Best Free Online Tools for Editors) on February 3rd. You’ll leave the event knowing how to manage a Twitter feed so effectively that your perfectly chosen GIFs and custom graphics post automatically, driving traffic to your feed. Presenters are Lauren Reyes-Grange (Digital Marketer and Strategist) and Graham Scott (Digital Managing Editor for Canadian Business). Tickets are reasonably priced (under $25) and RSVP’ing is as quick as sending an email.

From February 9th to 10th, gather at the Kingsbridge Conference Centre for the only event geared towards senior business and media executives — the Business Media Leadership Summit. B2B challenges, strategy development, and business partnerships are key topics at this year’s event, and the CBM is especially keen on hearing Joe Glionna (Newcom Business Media), Ruth Kelly (Venture Publishing), and Tim Dimopoulous (Annex Business Media) discuss “The Changing Role of the Publisher.” Chuck Nerick (MediaEdge Communications) will be moderating.

photo-1431605695381-f4a9c3cdd150-1.jpgPair this summit with AAM’s webinar on the use of the Periodical Analyzer, a tool that “helps users tap into actionable, in-depth magazine data available in the Media Intelligence Center for media planning and analysis.” This webinar airs the afternoon of February 23rd.

February 11th, the Canadian Radio-Television and Telecommunications Commission (CRTC) is presenting on Canada’s Anti-Spam Legislation, Enforcement Action and Guidance. Have questions about complaints or compliance? There will be a Q & A at the end. You have to be an IAB member to attend this presentation, but if you’re not, click here to learn about becoming a member.

 If you’re a graphic designer working in the B2B media industry, you’ll want to keep an eye on RGD’s upcoming webinars. Blair Enns is hosting “Reinventing Your Pricing Strategy,” teaching that a 10% pricing increase translates to a 50% profit increase for design firms; Adam Shutsa is hosting “What’s After Authenticity in Stock Photography,” discussing what “authentic” means and photography buzzwords for 2016; and Jerry Michalski is hosting “Design from Trust,” explaining the longtime mistrust and the critical moral choices in graphic design.

More details on all of these events and webinars are listed on our website, and you can follow our Twitter feed (@CdnBizMedia) for reminders. One last important date to mark on your calendars is February 16th, the final day to submit to the 2016 CBM Awards.


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