CBM announces new strategic partnership with ABM, a division of SIIA

Canadian Business Media is proud to announce that it is partnering with ABM (The Association of Business Information & Media Companies), a division of SIIA, to offer Canadian business-to-business media professionals a suite of new exclusive benefits designed to help them thrive and better serve their respective industries.

This strategic partnership, part of CBM’s mandate to boost and sustain a vibrant, supportive organization within the business-to-business publishing industry, will allow CBM to significantly expand its current offering to Canadian B2B professionals.

More specifically, as part of this new membership agreement, CBM members will be invited to attend all ABM events at the member rate, including ABM annual conferences, regional training sessions, webinars and more. In addition, the two organizations will be working collaboratively to host networking programs in the Toronto area. CBM members will also benefit from an extensive collection of relevant and timely resources, including research reports and studies prepared by ABM.

With a member acting as representative on each ABM committees and councils, CBM will have the unique opportunity to build on the success of industry peers by accessing exclusive inside knowledge and becoming integral part of an elite community of experts who are successfully rising to the challenges of today’s North American business media industry.

“We are proud to join forces with SIIA\ABM, and in doing so work towards our goal to build a stronger B2B publishing community. With this strategic partnership, Canadian publishers will gain access to invaluable inside knowledge and resources aimed at helping them prosper and ensure the perennity of their success, ” said John Kerr, CBM Chair and CEO of Kerrwil Publications Limited.

“This strategic partnership with CBM is a wonderful opportunity to share the latest developments in B2B media and information at very exciting time for our industry. We look forward to working together with CBM and getting to know its member companies and teams, ” stated Mike Marchesano, Managing Director, ABM of SIIA.

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ABM (The Association of Business Information & Media Companies) represents the intersection of business information, media and technology, and is now the home for nearly 300 member companies. These organizations reach an audience of more than 100 million professionals, and represent nearly 4,000 print and digital titles, over 1,000 conferences trade shows, and data products. The combination reflects an industry with more than $40 billion in annual revenue.  ABM is a division of SIIA, the leading association representing the software and digital content industries. For more information, visit siia.net/abm.

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For 95 years, the Canadian Business Media Association, formerly the Canadian Business Press, has been a national trade association that represents the business-to-business media industry in Canada. To achieve their goal of creating a stronger B2B media industry, CBM facilitates the sustainability of success of its members through initiatives in marketing & promotion, education, networking and recognition. For more than 60 years, CBM has produced the Kenneth R. Wilson Awards and intends to pursue its expansion by organizing a variety of first-rate training sessions, events, Q&A forums, interviews, webinars and tutorials, including some member-only activities and resources.

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