VIDEO: How to create CBM Award-winning work

The 62nd Annual Canadian Business Media Awards were presented on Thursday June 7, 2016 at the Grand Banking Hall at One King West in downtown Toronto.

The Canadian Business Media Association introduced a new element into the awards presentation this year, with winners sharing how they created their award-winning content. Upon accepting each award, winners were asked pointed questions to reveal to the industry how they created their winning work.

The answers reveal what’s involved in creating CBM Award-winning material, what made their pieces stand out, how they arrived at the final product and why they think experts in their field deemed their work exceptional.

We intend for this video to provide a deeper understanding of what’s involved in creating award-winning material, so that B2B publishers can leverage this awareness to get the most out of entering the CBM Awards.



Best Practices Guide


The Canadian Business Media Association is pleased to introduce the first volume of our Best Practices Guide. This guide acts as an extensive resource for how CBMA winners and nominees can best leverage their recognition of magazine excellence.

The guide provides detailed promotional strategies, insightful personal testimony and plenty of other useful resources to help award winners and nominees best leverage and optimize their CBMA recognition.

Download the full guide here [PDF]


We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage for this project.

Winners of the 62nd Annual Canadian Business Media Awards

Members of the Canadian B2B publishing industry gathered on Tuesday for the 62nd Annual Canadian Business Media Awards in memory of Kenneth R. Wilson at the beautiful Grand Banking Hall at One King West in Toronto. Gold, Silver and Honourable Mention awards were presented in 21 written, visual, integrated and special categories to numerous B2B magazines to recognize their publishing excellence over the previous year.

New this year, the gala served as a unique professional development opportunity to the industry professionals in attendance. Guests were offered an enhanced perspective of the process it takes to create award-winning editorial content. Throughout the evening, winners in various categories answered questions about their work and how they realized it, to help attendees understand what it takes to create award-winning content in business media. Moreover, feedback from the jury about the award-winning work was shown on screen during the gala.

With the goal of sharing this knowledge and as an effort to strengthen the business-to-business publishing community, a webinar and a guide will subsequently be made available at no cost. Canadian Business Media acknowledges the support of the Government of Canada for this project.



Harvey Southam Leadership Award

The Harvey Southam Leadership Award was presented to Michel Dongois, senior journalist at Profession Santé. Recognized for his outstanding professionalism, integrity and humanism, Mr. Dongois received this prestigious honour at the CBM Awards ceremony.




The most prestigious award of the evening was for Magazine of the Year.

The winner of the 2015 CBM Award for Magazine of the Year is Marketing, published by Rogers Media: Alison Wood (publisher); David Thomas (editor) and Glenn Taylor (art director).

“Trade magazines today need to be indispensable brands in the lives of audiences. Marketing, with its twice-daily e-newsletter bulletins, more than a dozen events and award shows and a considered, dense and meticulously crafted print product is a vital piece of the Canadian marketer’s arsenal.”

“Marketing is the master of its craft. With non-stop, jam-packed and on-trend graphics jumping off literally every page, coupled with industry-leading, hard-to-put-down articles, Marketing is the complete package.”

– the CBM jury


Marketing also won silver in Best Regularly Featured Department, Column or Blog. They also received 4 honourable mentions in Best Issue, Best Art Direction of an Opening Spread, Best Art Direction of an Entire Issue and Best Merchandising/Marketing Article.

The two other publications that were finalists in the Magazine of the Year category were BCBusiness and The Medical PostCongratulations on earning a nomination in our most prestigious category.



The CBM Awards added a new category to this year’s program: Best Media Brand.

The winner of the 2016 CBM Award for Best Media Brand is Precedent, published by Law & Style Media Inc.: Melissa Kluger (editor & publisher); Gilbert Li (art director); Daniel Fish and Lauren Parrott (contributors).

“Precedent takes an insider’s stance and targets a younger audience hungry for more accessible content. They serve it up through multiple channels in a really consistent way. Its cheeky tone, voice and visual expression challenge conventional legal media.”

– the CBM judges


Precedent also won gold in Best Art Direction of a Complete Issue, and two silver in Best Art Direction of a Complete Issue and Best Art Direction of an Opening Spread or Feature. They also received three honourable mentions in Best Feature Article – Professional, Best How-To Article of Series of How-To Articles and Best One-Of-A-Kind.

The two other publications that were finalists in the Best Media Brand category were Lexpert and University AffairsCongratulations on earning nominations in this new, special category.


Top Winning Magazines at the 62nd Canadian Business Media Awards:

Magazine Gold Silver Honourable Mention
University Affairs 4 0 4
CPA Magazine 3 3 19
Professionally Speaking/Pour parler profession 2 4 10
Precedent 2 2 3
The Medical Post 1 1 5
Marketing 1 1 4
Canadian Grocer 1 2 2
Advisor’s Edge 1 1 2
Canadian Lawyer 1 0 3
Conseiller 1 0 2
Canadian HR Reporter 1 0 1
Le Coopérateur agricole 1 0 0
Le Médecin du Québec 1 0 0
OPC Register 1 0 0

Also winning a Silver award are D&A Magazine, BC Business, FranchiseCanada, Lexpert, Canadian Architect, Better Farming, Les Affaires and Listed.

Winners in other categories include:


Best Editorial – Sponsored by Canada Post

Gold: Todd Humber

Editor’s Notes

Canadian HR Reporter

Silver: Elsa Lam

Memorial to the Victims of Communism

Canadian Architect


Best Photograph

Gold: Michael Crichton

The Campus Food Revolution

University Affairs


Silver: Markian Lozowchuk

Great Teaching: Man and the Machine

Professionally Speaking



Best Professional Article

Gold: Didier Bert

Quand les objectifs de vente virent au cauchemar


Silver: Suzanne Sharma

Single, Elderly, in Need of Help

Advisor’s Edge


Best How-To Article or Series of How-To Articles

Gold: Tamar Satov

Leaders Who Follow

CPA Magazine

Silver: Jane Langille

Workplace – The Multitasking Myth

CPA Magazine


Art Direction of an Opening Spread or Complete Feature

Gold: Underline Studio, Art Direction

Judith Lacerte, Contributor

Mad Studies

University Affairs

Silver: Gilbert Li, Art Director

Alina Skyson, Contributor

On top of their game: The 2015 Precedent Setter Awards



Best Profile of a Company

Gold: Kathryn Leger

Simon Says Shop

CPA Magazine

Silver: Paul Brent

He’s Got Mail

CPA Magazine


Best Illustration

Gold: Jessica Fortner

Coping With Clash

OPC Register


Silver: Glenn Harvey

Analyze This

Canadian Grocer



Best Regularly Featured Department or Column – Sponsored by Impresa Communications

Gold: Richard Ouzounian, Russell Smith

Remarkable Teacher

Professionally Speaking

Silver: Rebecca Harris

Consumer Insights


Silver: Trish Snyder

Great Teaching

Professionally Speaking


Best Issue

Gold: Léo Charbonneau, Editor

Underline Studio, Art Director

February 2015: Porn Studies

University Affairs


Silver: William Powell, Kristin Doucet, Leata Lekushoff, Editors

Studio 141 Inc., Art Direction

Shifting Gears

Professionally Speaking



Best One-of-a-Kind Article

Gold: Colin Leslie, Jacob Rutka, Andrew Skelly, Mark Cardwell, Kate Cottrell, Abigail Cukier

Power List 50 – Canada’s most important doctors

The Medical Post

Silver: Steve Brearton

Innovation Nation

CPA Magazine 

Silver: Matthieu Charest

Des Y parlent à cœur ouvert

Les Affaires


Best Resource/Infrastructure Article

Gold: Robert G. Parker

Home, James

CPA Magazine

Silver: Kerry Banks

Ripples on the Land



Best Merchandising or Marketing Article

Gold: Maegan Kashty

Cracking the Whole Foods Code

Canadian Grocer

Silver: Matthew McClearn

Analyze This

Canadian Grocer


Best Art Direction of a Complete Issue – Sponsored by Brainmetal

Gold: Gilbert Li, Art Director

Alina Skyson, Contributor

Summer 2015: The 2015 Precedent Setter Awards



Silver: Gilbert Li, Art Director

Alina Skyson, Contributor

Winter 2015: How Aboriginal lawyers are fixing the mess Canada made




Best Profile of a Person

Gold: Hélène Matteau

Pratiques Exemplaires : Les couleurs d’Abdi Bileh Dirir (Abdi Bileh Diri)

Pour parler profession

Silver: Colin Ellis

Turnaround Artist

D&A Magazine

Silver: Trish Snyder

Great Teaching: Force of Nature (Petra Eperjesi)

Professionally Speaking


Best News Coverage – Sponsored by CNW Group

Gold: Mark Cardwell

The Bâtonnière Who Fell From Grace

Canadian Lawyer

Silver: Tristan Bronca

The High Cost of Care

The Medical Post


Best Feature Article – Professional

Gold: Emmanuèle Garnier

L’épigénétique : le mécanisme derrière d’importantes maladies

Le Médecin du Québec

Silver: Anthony Davis

A Whopper of a Deal



Best Feature Article – Trade

Gold: Nicolas Mesly

OGM : ils séduisent ou ils dérangent

Le Coopérateur agricole

Silver: Don Stoneman

Precision Technology: Who owns the data on the new cloud servers?

Better Farming


Best Cover

Gold: Léo Charbonneau, Editor

Underline Studio, Art Direction

April 2015: The Campus Food Revolution

University Affairs


Silver: Matt O’Grady, Editor

Catherine Mullaly, Art Director

Bye-Bye Alberta




Best In-House Cover

Gold: Melissa Shin, Editor

Gil Martinez, Art Director

Suzanne Sharma, Deputy Editor

Advisor’s Edge April 2015

Advisor’s Edge


Silver: Lauren d’Entremont, Editor

Andrea Lee, Art Director

Smoke’s World Domination



Congratulations to all of this year’s winners, and thank you to all of the Canadian B2B magazines who submitted work to this year’s awards program. We need to thank our 75-member judging panel for volunteering their time to evaluate this year’s entries.

To view all of this year’s winners as well as the sponsors, partners and judges of this year’s Canadian Business Awards, visit

The 62nd annual CBM Awards in memory of Kenneth R. Wilson Awards were produced by the Canadian Business Media Association. We thank our generous sponsors: Brainmetal, Canada Post, Canadian Business Media, CNW Group and Impresa Communications Limited.

CBM Announces the 62nd CBM Awards Nominees

The CBM judges have completed their evaluations and the nominations for the 62nd Annual Awards ceremony are ready! After a comprehensive judging period, finalists in 21 written, visual or special categories will be recognized for their excellence in Canadian business-to-business magazine publishing.

Read the full list of nominees. [PDF]

Read our finalists press release. [PDF]

More than 67 magazines entered the competition which was adjudicated by 75 volunteer judges. A total of 141 submissions from 36 Canadian B2B publications are nominated for awards in 21 written, visual and special categories. Certain awards are organized into two divisions: trade publications and professional publications.

The Gold, Silver and Honourable Mention awards will be presented at the Grand Banking Hall at One King West in Toronto, on Tuesday June 7, during the CBM Awards gala. For tickets and information, as well as to view the complete list and full text of nominees, please visit



Canadian Business Media is pleased to announce that the 2016 Harvey SouthamMichel_Dongois.png Leadership Award will be presented to Michel Dongois, senior journalist of the business-to-business press. Recognized for his outstanding professionalism, integrity and humanism, Mr. Dongois will receive this prestigious honour at the the CBM award ceremony.

The Harvey Southam Award is the highest individual honour bestowed by Canadian Business Media. Winners represent the highest standards of B2B publishing and are recognized for their contributions to the Canadian Business Media tradition of distinguished initiative, leadership and integrity.




One of the CBM’s most prestigious awards is for Magazine of the Year. This award goes to the publication that displays overall excellence in content and design, and that most consistently mirrors its mandate/mission and most effectively engages and serves the needs of its readers.

The 3 finalists for Magazine of the Year:

BC Business, Marketing, The Medical Post

BC BusinessMarketingMedical Post

Get to know the top magazines in contention for Magazine of the Year:

BCBusiness: For more than 40 years, BCBusiness has informed, empowered and connected British Columbian leaders and entrepreneurs innovating in the province and beyond. An essential source in the business community, the publication features deep analysis, strong storytelling, and authoritative opinion. BCBusiness is also finalist in the category of Best Cover.

Marketing: Marketing aims to serve the chief marketing officer’s playbook. Thanks to compelling stories supported by strong design elements, each issue informs and inspires the decision makers and by extension, the various businesses that surround them in the marketing industry. The magazine’s team is nominated for five other awards as well, including Best Issue and Best Art Direction of a Complete Issue.

The Medical Post: The independent voice for Canada’s doctors, The Medical Post is a vehicle for physicians to share their experience through doctor-authored content. The periodical, which celebrated 50 years of publishing in 2015, offers surveys, research-based clinical content, helpful practice management tips and more to the physician community. The Medical Post also garnered six nominations for written categories.


This year the CBM Awards added two new categories; Best Media Brand and Best In-House covers. 

For Best Media Brand, judges evaluated publications in terms of reader engagement in print and/or digital environments. Each entry was evaluated on how clearly it aligns its editorial mission with journalistic excellence, presentation, service to readers, innovation, and use of multiple content platforms—including print, digital, social media, multimedia, live events, and others—to serve and grow the brand’s audience.

The 3 finalists for Best Media Brand are: Lexpert, Precedent and University Affairs.


For Best In-House Covers, judges evaluated any single publication whose cover was produced in-house by the editorial team. The intent was to reward publications that maximize the impact of magazine covers on a limited budget.

The 4 finalists for Best In-House Covers are: Advisor’s Edge, Conseiller, FranchiseCanada and Hotelier.



In the special category Best Cover, the six finalists are BCBusiness, Canadian Lawyer, CPA Magazine, Pharmacy Practice+, Professionally Speaking and University Affairs.


The magazines in contention for the special award Best Issue of 2015 are CPA Magazine, D&A Magazine, Foodservice and Hospitality, Marketing, Professionally Speaking and University Affairs.


Some other notable nominations include:

CPA Magazine leads all publications with 25 nominations. Ranking second is Professionally Speaking/Pour parler profession with 16 nominations. University Affairs and D&A Magazine earned 8 nominations each.


Canadian Business Media would like to acknowledge the support of the Government of Canada through the Canadian Periodical Fund.

The CBM Awards are produced by Canadian Business Media. We would like to thank the generous sponsors of the 62nd annual awards: Canada Post, Brainmetal, CBM, CNW Group, and Impresa Communications.

CBM offers its sincere thanks to the highly skilled professionals who generously contributed their time and expertise as judges for the 62nd CBM Awards.


For sponsorship inquiries, please contact Barbara Gould, Managing Director, at or 416-939-6200.

Make sure to follow @CBMAwards & @KRWawards, like us on Facebook or sign up for the CBM newsletter!

CBMA Teams up with MagNet


Good news for all CBMA members: we have teamed up with MagNet: Canada’s Magazine Conference (June 7-9, 2016), and will be co-producing three sessions.

The first session (on June 8th, from 9:00 – 10:15 am) is The 2020 Content Marketing Imperative: New Roles and New Goals, and will be facilitated by Robert Rose. This session focuses on the “new world of customer-centric and content-centric strategy” in the publishing industry. Later in the afternoon (3:45pm – 5:00pm) is Audience Management for B2B, which will show attendees how to “keep their audiences engaged, happy and CASL compliant.”

Thursday, June 9th, from 10:45 am to 12:00 pm is the third sessions presented by the CBMA, Selling backwards: 10 Tips for Superstar Ad Sales Success. Ryan Dohrn hosts this session, which focuses on sales techniques and sales psychology.

Note that CBMA members are eligible for the MagNet 2016 member rate for all MagNet 2016 sessions (the complete schedule can be found here). The Earl-Bird registration deadline is May 3rd, 2016, and any questions can be directed to


March Roundup of B2B Industry Events and Webinars

photo-1432888498266-38ffec3eaf0a.jpgThough we’re a week into March, the rest of the month still holds many exciting events and webinars for B2B publishers and professionals.

The Canadian Marketing Association presents The Content Marketing Workshop on March 24th. The workshop is targeted towards: mid-level marketing professionals; marketing managers and implementers; and writers, editors, and social media managers. B2B publishers will be pleased to know that the workshop covers the importance of building a publishing or editorial calendar to better facilitate one’s content marketing. Ernest Barbaric will host the workshop; some of his publication credentials include articles in Forbes, The Globe and Mail, and Canadian Business.

On March 29th, Marketing’s AdTech Canada conference will be happening at the Bram and Bluma Appel Salon in Toronto. Ad blocking has been a hot topic for B2B publishers: earlier this month, Magazines Canada hosted a webinar on Strategies and Tools for Overcoming Ad Blocking. AdTech takes the opposite approach, with their debate focused on “exploring what the world looks like if ad blocking, in some form or another, is here to stay.” The conference will offer sessions on how marketers should respond to the ad blocking debate, and a keynote on ad blocking and behavioural science.

photo-1434626881859-194d67b2b86f.jpgFor those unable to attend these Toronto-based events, there are also two great webinars in March. Co-presented by IABC/Toronto and the Association of Registered Graphic Designers is Creative Briefs. Are you doing it right? on March 10th. The webinar is targeted towards marking and communications professionals, and will be led by Wendy Millard. The 3-part series will continue with webinars on Brand Stewardship and The Success of Brand Communications in April and May. Copywriters can pair this webinar with SIPA’s webinar, The World’s Best-Kept Copywriting Secrets, on March 16th. Titled as “America’s top copywriter,” Bob Bly will help good copywriters become master copywriters.

There are also a few deadlines and events to keep in mind for the March awards season. The submissions deadline for the Canadian Society of Magazine Editors 2016 Awards has been extended from March 4th to March 18th at 4:30 PM, giving magazines an extra two weeks to prepare and submit entries. B2B magazines: there is a category for trade magazines, open to all circulation levels.

On March 22nd, winners of the 2016 Canadian Cover Awards will be announced at the Courtyard Toronto Downtown. Many of the 2015 winners are also National Magazine Award-winners, and the CBM is excited for the 2016 results to be revealed.

Lastly, throughout March CBM judges have been busy reading, selecting, and ranking entries submitted to the 2016 CBM Awards. Nominees will be announced on May 5th. Until then, follow us on Twitter, sign-up for our newsletter, and bookmark our calendar to keep track of all upcoming B2B happenings.

Last Day to Enter: 2016 CBM Awards


Today is your absolute last chance to submit your best business press from 2015 to the Canadian Business Media Awards. Complete our online submission before midnight (ET) tonight to enter your best work in 30 categories. We have added seven new, exciting categories to this year’s awards program, such as:

Best In-House Cover: Given to any single publication cover produced in-house by the editorial team. The intent is to reward publications that maximize the impact of magazine covers on a limited budget.

Best Use of Data: Awarded to the best self-contained visual representation of information, processes, or data—either stand-alone work or enhancements of other content.

Best Use of Video/Webcast: Rewarding any video or webcast that provides compelling material which is enhanced by use of the format. Judges will consider the value and relevance of the information provided, the use of the medium, and how one supports the other.

There are even more categories in four different groups: written, visual, digital and integrated/special. Here are 10 great reasons to enter.

Enter today – and today only – to be recognized for your excellence in Canadian business-to-business publishing from 2015.

Questions? Send us an email.



February Roundup of B2B Industry Events and Webinars


February is gearing up to be a great month for career development and industry involvement, given the number of upcoming events and webinars. Read on for brief descriptions, key takeaways, and registration information.

Saving time and money with free, online tools is the topic of the Canadian Society of Magazine Editor’s event (The Best Free Online Tools for Editors) on February 3rd. You’ll leave the event knowing how to manage a Twitter feed so effectively that your perfectly chosen GIFs and custom graphics post automatically, driving traffic to your feed. Presenters are Lauren Reyes-Grange (Digital Marketer and Strategist) and Graham Scott (Digital Managing Editor for Canadian Business). Tickets are reasonably priced (under $25) and RSVP’ing is as quick as sending an email.

From February 9th to 10th, gather at the Kingsbridge Conference Centre for the only event geared towards senior business and media executives — the Business Media Leadership Summit. B2B challenges, strategy development, and business partnerships are key topics at this year’s event, and the CBM is especially keen on hearing Joe Glionna (Newcom Business Media), Ruth Kelly (Venture Publishing), and Tim Dimopoulous (Annex Business Media) discuss “The Changing Role of the Publisher.” Chuck Nerick (MediaEdge Communications) will be moderating.

photo-1431605695381-f4a9c3cdd150-1.jpgPair this summit with AAM’s webinar on the use of the Periodical Analyzer, a tool that “helps users tap into actionable, in-depth magazine data available in the Media Intelligence Center for media planning and analysis.” This webinar airs the afternoon of February 23rd.

February 11th, the Canadian Radio-Television and Telecommunications Commission (CRTC) is presenting on Canada’s Anti-Spam Legislation, Enforcement Action and Guidance. Have questions about complaints or compliance? There will be a Q & A at the end. You have to be an IAB member to attend this presentation, but if you’re not, click here to learn about becoming a member.

 If you’re a graphic designer working in the B2B media industry, you’ll want to keep an eye on RGD’s upcoming webinars. Blair Enns is hosting “Reinventing Your Pricing Strategy,” teaching that a 10% pricing increase translates to a 50% profit increase for design firms; Adam Shutsa is hosting “What’s After Authenticity in Stock Photography,” discussing what “authentic” means and photography buzzwords for 2016; and Jerry Michalski is hosting “Design from Trust,” explaining the longtime mistrust and the critical moral choices in graphic design.

More details on all of these events and webinars are listed on our website, and you can follow our Twitter feed (@CdnBizMedia) for reminders. One last important date to mark on your calendars is February 16th, the final day to submit to the 2016 CBM Awards.

B2B Interview Series: Deborah Jaremko

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Trade Magazine of the Year (HM), 2014

Deborah Jaremko is the editor of Oilsands Review, a trade publication focused on providing balanced and constructive coverage of the Canadian oil sands sector. For the last two years, the publication has been recognized by the KRW Awards: in 2014, they received an Honourable Mention for the category of Trade Magazine of the Year; in 2013, the publication won gold for Best Cover.

Aside from Deborah’s work at Oilsands Review, she has also volunteered her time judging the CBM Awards. Here, Deborah highlights the many benefits one gains from judging, and provides some sound advice for both judges and submitters.


CBMA: How long have you been a judge for the KRW/CBM awards and why did you decide to volunteer as a judge? 

Deborah Jaremko: I have participated as a judge for the awards for the last three years. I volunteer to judge because it gives me an opportunity to engage with some of Canada’s highest quality editorial products, and then help the people who created these products receive recognition for their efforts.

CBMA: Award winners reap a number of benefits: winning publications attract new readers; writers gain credibility, etc. What are some of the benefits of judging the CBM awards?

Deborah Jaremko: I really enjoy judging the awards because it offers a great perspective on all the dynamic and varied business publications that are produced across Canada. These magazines are business-relevant, fun, and even sometimes moving.

CBMA: What professional expertise did you gain from the experience? 

Deborah Jaremko: Judging the awards has given me a view into some of the best B2B talent we have in Canada, and that inspires me to drive the quality of publications that I work on continuously forward.

CBMA: The process of judging CBM awards submissions exposes one to a broad range of B2B content. How has the judging process shaped your understanding of Canada’s B2B industry? 

Deborah Jaremko: I find it amazing how many different business verticals in Canada have really high quality B2B publications. It shows me that there are endless niches out there with really engaging business stories to tell and learn from.

2008 · JWP Magazine Grid

Best Cover (Gold), 2013

CBMA: Judging for the CBM awards offers an insider’s view, giving judges a thorough understanding of what makes an entry an award-winner. With that in mind, what advice would you pass along to those entering the CBM 2016 awards?

Deborah Jaremko: I would say to embrace your niche and enter the content that is the best for your specific audience, because that is what judges often look for.

CBMA: What advice would you pass along to CBM judges for the 2016 awards season?

Deborah Jaremko: Try to go in with a blank slate with each submission, and really focus on the unique personality of each publication.

Interested in submitting to the CBM Awards? Entries are now being accepted, up until February 16th. The Early-Bird rate will be in effect until February 8th. Information about the different categories can be found here, and submissions entered here.

Interested in judging the CBM Awards? Good news – the CBM is still on the lookout for new judges. If you (or a colleague) are up to the challenge of judging the best of Canada’s B2B publications, please email us at, indicating which category you’re interested in judging.